NYC & Company to Open First Marketing & Tourism Offices in Asia

NYC & Company--the marketing and tourism organization for the City of New York--has announced its first office openings in Asia, with outposts in Japan, China and South Korea. The move comes as residents in all three countries have shown increased interest in business and leisure travel abroad. The new offices will help promote New York and increase tourism from the three countries, which will be critical to achieving New York City Mayor Michael R. Bloomberg's goal of welcoming 50 million visitors annually by 2015. The new offices are in Tokyo, Japan; Shanghai, China; and Seoul, South Korea, the political, financial, cultural and educational centers--as well as the largest cities--of their respective countries. The new offices mark the first time NYC & Company has established a presence in these markets, and is the next step in the organization's plan to build a global network and boost international travel to New York City. The organization now has representative offices serving 19 countries. In addition to the three new offices in Asian markets, NYC & Company this year has added representative offices in Spain, Russia, Amsterdam--serving the Benelux countries of Belgium, Luxembourg and the Netherlands--and Stockholm, serving Finland and the Scandinavian countries of Denmark, Norway and Sweden. Other locations are in Argentina, France, Germany, Ireland, Italy, Mexico and the United Kingdom. Visit [www.nycvisit.com].

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