Passport Online, a creator of digital content for leisure travel agencies, has announced steep increases in sales and user activity. Consumers’ interactions, website sales, agencies’ email databases and bookings are all up for the first six months of 2018 when compared with the same period last year.
Passport Online operates more than 6,000 travel agency websites and around 1,500 agency Facebook pages. Over 535,000 unique users interacted by liking, commenting on or sharing an agency’s post.
In the past year the company added 533 agency Facebook pages, an increase of 57 percent. Consumer engagement on Facebook is also up. Comments saw a 144 percent jump and clicks a 73 percent increase. The total number of followers for all of Passport Online’s pages passed one million, growing 104 percent.
Another key business for Passport Online is its website production. The company now operates over 6,000 travel agency sites. On the nearly 2,300 consumer facing sites it maintains, it recorded over 2.7 million impressions.
Website sales for Passport Online grew by over 60 percent from the same time last year. Its full-service product NexCite² led the way, with supplier shopping engine VacationPort and content data supplier Datafeed both seeing increases.
Passport Online runs email marketing programs for its clients. Since this time in 2017, the average consumer database rose by 90 percent, from 1,000 to 1,900. The company’s booking engine platform Tandem also grew, including an over 40 percent rise in cruises booked through its business-to-business system.