Ponant is announcing the expansion of its U.S.-based sales and marketing presence with the appointment of Jennifer Rosen as director of marketing and the addition of Yenedi Perez to the Miami-based sales team. Working from the New York office, Rosen will lead the implementation of strategic initiatives that support the growth goals of Ponant in the American market while Perez will cover sales for the country’s Southeast region.
Jennifer Rosen’s background includes developing strategic marketing initiatives and advertising campaigns, as well as digital programing and new product development. She most recently served as Group Marketing Director in the Travel Division of Questex LLC, the publisher of Travel Agent and Luxury Travel Advisor magazines. Her industry experience also includes executing campaigns for Celebrity Cruises in Miami and Hurtigruten Cruises in New York.
In Miami, Yenedi Perez brings two decades of industry experience to her role with Ponant. Before joining the brand’s Southeastern sales team, she served as the business development manager for Traveltek, a software company for leisure agents and operators. Perez’s background also includes business development roles with both Celebrity Cruises and Norwegian Cruise Line.
Ponant is continuing its current expansion plan. Also, on the horizon for the American market will be a new series of themed Quintessential Collection sailings that begin in May 2019 and feature a roster of guest speakers and topics such as World Affairs with Fareed Zakaria and Climate Change in Antarctica.