MMGY Global, the world’s largest integrated travel marketing firm, and Questex Media Group LLC, a global, business-to-business integrated media and information provider, have formed a partnership to develop future tourism industry events and provide thought leadership through industry publications and timely research.
This partnership will provide insight to travel brands and intermediaries across booking, revenue and development channels, using MMGY’s proprietary collection of industry research combined with Questex’s media and event properties worldwide.
“We are very excited about our partnership with Questex, particularly because, in addition to opening new revenue streams, it will allow MMGY Global to extend its reach and increase visibility among travel influencers across major Questex travel products,” said Mr. Clayton Reid, president & CEO, MMGY Global.
Questex’s industry-leading properties include publications, such as Travel Agent magazine, and tradeshows such as the International Hotel Investment Forum and Ataway Exchange, as well as other major industry events and roundtables.
“It also further cements our collective position as major thought leaders within the travel, hospitality, and entertainment industries,” added Reid.
“Questex will benefit greatly from this synergistic new partnership, particularly as we look to tap MMGY Global’s proprietary research and offer venerable industry insights to our considerable audiences,” noted Kerry Gumas, president and chief executive officer of Questex Media Group LLC.
MMGY Global will now have a larger research platform through Questex and as a participant in Questex events and conferences.
Questex will also incorporate MMGY Global in editorial/web content and feature guest columns authored by MMGY’s leadership.
Questex now has proprietary access to the use of some syndicated MMGY research for editorial, roundtables and special events and will receive select data previews for use by Questex sales teams and editorial staff.