RADIUS reports it has launched a new brand, changing its name from the capitalized “RADIUS” to Radius Travel. The rebranding includes a new logo and tagline and better represents the company’s approach to serving its multinational customers through a worldwide network of top travel agencies, Radius Travel says.
The Radius network operates across more than 80 countries and manages more than $23 billion of annual corporate travel spending.
“We have made great strides during our decade in global travel management,” said Shannon Hyland, president and CEO, Radius Travel. “Our customers tell us that what sets us apart is the quality of the service our network members provide in markets around the world. With the new brand in place, we can convey more effectively our unique approach to meeting the global travel management needs of our customers.”
The tagline, “Being There is Everything,” encapsulates the value of business travel, the commitment of Radius to its customers, and the importance of local market experience and expertise that the Radius network brings, Radius says.
The rebrand comes amidst the company’s continued global growth, Radius says. Multinational company trading volume through the Radius network has more than tripled since 2010. The company is managing regional and global programs for customers headquartered in the Asia Pacific, EMEA, Latin America and North America regions. Radius members are on the ground in more than 3,300 locations throughout the world.
“Radius is successful because our programs combine the power of our network throughout the world with the centralized services that corporate travel buyers need,” said Michael Hare, chairman of Radius Travel Board of Directors and CEO of Radius member Portman Travel, headquartered in the United Kingdom. “Today we are consolidating data every month across more than 50 markets worldwide while providing great service and support in each market. Our rebrand helps conveys our momentum in the market and the power of the network model behind that momentum.”
The Radius Global Hotel Program, featuring leading hotel brands, is one of the largest in the corporate travel market, Radius says. Radius corporate offices are in Washington, DC, London, Sao Paulo and Singapore.