Sabre Enhances Cruise Platform

Sabre Travel Network is enhancing its Sabre Cruises platform to improve travel agents search, booking, marketing and customer service capabilities.

New enhancements include lead-in pricing functionality, integration with Live Connect to provide customer relationship management (CRM) functionality through TRAMS' ClientBase and increased passenger service options during the booking process.

"With these new capabilities, agents using Sabre Cruises will bespending less time on the phone with multiple cruise lines and more time focusing on customer service using immediate information on cruise choices," said Dan Westbrook, vice president of merchandising, Sabre Travel Network. "Lead-in pricing is the number-one requested enhancement that agents have asked for and is another way Sabre is helping travel agents save time and operate efficiently."

Sabre Cruises gives travel agents direct access to 12 cruiselines, representing 85 percent of Cruise Line InternationalAssociation (CLIA) cruise cabins in a single source. It is availableto all travel professionals in North America, including those that arenot Sabre subscribers, through VacationStudio powered by MySabre. Westbrook said that Sabre is committed to innovation - many a direct result of travel agents input.

With new lead-in pricing functionality, agents can better matchtheir customer's needs with each sailing without having to clickaround the display options while Sabre Cruises integrates CRM functions by supporting the Live Connect feature available on TRAMS' ClientBase CRM tool. Westbrook believes the new features will increase agents repeat business and increase productivity. For information: www.sabre-holdings.com (GD)

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