Sabre Opens Global Sabre Red App Contest

Sabre Travel Network is calling app developers from around the world to compete in the first Sabre Red Appy award program. Today, more than 200,000 travel agents in 118 countries are using the Sabre’s Red Workspace and have access to the Red App Centre, Sabre reports.

Startup, emerging and established companies are invited to apply and submit their most creative and effective Red App concepts. From these initial applications, ten Red App developers and concepts will be selected as finalists to compete for the Sabre Red Appy.

During the Sabre Developers Conference held in Las Vegas on June 5-7, the finalists will have an opportunity to pitch their application to a panel of judges and travel buyers attending Sabre’s Technology and Marketing University (TMU). The winners will be announced at the Sabre Red Appys awards event on June 7 before a combined audience of developers and travel buyers attending the Developer Conference and TMU.

The winner of the ‘Best Red App’ category will receive the Sabre Red Appy award along with a $10,000 cash prize. Sabre will award a first runner-up prize of $2,500 and will award an Environmental Impact prize which will include a $2,500 donation made in the winner’s name to the eco-charity of their choice.

Each finalist will receive demonstration space at the Sabre Technology and Marketing University event where more than 350 travel buyers will convene. 

“We’ve had a tremendous response from developers who are interested in leveraging the Red App Centre to get their apps in front of a highly targeted and valuable audience – Sabre-connected travel buyers,” said Chris Kroeger, senior vice president – marketing for Sabre Travel Network. “With more than a 1,000 app downloads and a tripling of developer applications, we are very pleased with the momentum we are building for the Red App Centre.”

Sabre reports it is currently working with more than 60 external app providers including commercial and agency developers who want to bring their apps into the Red App Centre. The deadline for submitting an application is May 7.

The most popular Red Apps to date have been:
­   Qbotic Queue Filter: This Red App from Travel Automation Management Company allows agents to easily prioritize, and manage their queue workflow improving efficiency and saving them time.
­   Airport Search: Allows agents to look up airports based on airport or city code and view them on a map.
­   Quick Trip Quote: Lets agents easily quote an air, car and hotel trip in one single step. The Quick Trip Red App helps agents quickly and efficiently serve customers who are simply looking for cost estimates for possible trips.


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