SynXis, the Sabre Holdings business that provides hotel distribution and internet marketing services globally, announced that luxury chain Mandarin Oriental Hotel Group has switched their current hotel portfolio to the RedX Distribution Management System for distribution across all channels – including travel agents.
Since 2000, SynXis has provided Mandarin Oriental hotels with a customized booking engine service, which includes a wide range of merchandising features to ensure high conversion rates. Using SynXis’ RedX for distribution to all channels now allows the Group to connect to travel agents via the global distribution systems (GDS) and consumers who book through online travel sites and the SynXis global call center service, which is available in 12 languages.
“We have been impressed with the steady growth of SynXis and the investment they continue to make in their products and people each year,” said Michael Hobson, CMO for Mandarin Oriental Hotel Group. “We look forward to broadening our relationship with SynXis and to benefiting from their expertise across all distribution channels.”
SynXis provides Mandarin Oriental with the appropriate tools to enable their sophisticated revenue management strategy. In addition, The Group will also benefit from Property Connect which seamlessly integrates RedX to the Springer-Miller property management system allowing for a single-image of inventory and the ability to achieve parity across all channels.
“SynXis is quickly becoming the distribution partner of choice for the major chains in Asia Pacific, and we are delighted that Mandarin Oriental Hotel Group has selected us to handle all distribution channels,” said Patrick Andres, managing director for SynXis Asia Pacific.
SynXis is the technology source for thousands of hotels, resorts, and destinations, including: Harrah's, Interstate Hotels & Resorts, The Peninsula Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels.