Shary Dyer Named VP for Travel Leaders Group

shary dyerIn a move billed as part of a strategic initiative aimed at attracting more travel agencies and agents to its ranks, Travel Leaders Group  announced the creation of a new post, Vice President of Agency Acquisitions and filled the position with industry veteran Shary Dyer.  Dyer will report directly to Travel Leaders Group Chief Information & Process Officer Dave Zitur.
“With the myriad of innovative options available to top performing travel agencies under Travel Leaders Group’s growing umbrella, we are confident we can provide them with a perfect fit. With the addition of Shary Dyer to our team, we’ll have further opportunities to demonstrate the enormous value our unique cultures can offer leading agencies as never before,” stated Travel Leaders Group CEO Barry Liben.

“Dyer has a proven track record for engaging agency owners and selling them on the benefits of joining an agency organization. We are confident that our business units will grow as agency owners discover the added benefits and pathways to profits Travel Leaders Group can provide,” Liben said.

She joins Travel Leaders Group after four years as vice president of national sales for the Signature Travel Network, where she achieved $1.2 billion in sales. Prior to that, Dyer achieved approximately $1.5 billion in sales serving as sales/account development director for American Express Travel, which she joined in 2003.

Dyer’s experience includes serving as a business development manager for Carlson Wagonlit Travel Associates, which became Travel Leaders Franchise Group after Travel Leaders Group's buyout of Carlson Leisure Group from Carlson in 2008. Dyer first joined the Carlson organization in 1987.


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