Signature Expands "FIRST" Marketing Program

new yorkSignature reports the continuation of its new ‘FIRST’ hotel sales marketing program to drive sales and generate awareness for major re-openings of existing hotels or distinctive, soon-to-open properties. The next hotel to be featured in Signature’s ‘FIRST’ program is the Loews Regency New York Hotel.

The hotel is the flagship of Loews Hotels & Resorts brand and re-opened earlier this year following an extensive revitalization and investment of over $100 million. The transformed property features 379 guest rooms, including 59 suites.

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Said Jim McPartlin, managing director of Loews Regency Hotel: “It is an honor to have been selected, and we look forward to working with Signature’s superb network of agencies.”

Ignacio Maza, Signature’s executive vice president said Signature clients will enjoy exclusive privileges, including breakfast for two daily, a $100 spa credit, confirmed upgrade at time of booking, and more. "We have an ambitious plan under way to support the re-opening of this landmark New York hotel, including electronic and print consumer marketing, communications, sales training for our travel consultants, and more.”