Signature Travel Network’s 2014 Sales Meeting and Trade Show will take place November 6-8, 2014, at the MGM Grand Las Vegas, Signature reports. The meeting brings together over 2,000 of the organization’s travel consultants, managers, agency owners, and supplier partners for three days.
Industry experts and Signature’s senior staff will lead 68 workshops on the latest technology tools and enhancements, review the network’s 2015 marketing plan, and preview the new hotel, land, cruise, and destination specialist preferred partners and programs for the new year, according to Signature.
Travel consultants, agency owners and managers will also share best practices to leverage Signature’s programs and preferred partner relationships.
Signature said its partner companies will present workshops on selling luxury hotels and resorts, guided family vacations, cruises, and independent vacations.
Diana Nyad, a noted author, journalist, motivational speaker, and long-distance swimmer, will be the keynote speaker.
Central to Signature’s success are the network’s turnkey technology and marketing programs, which will be on display within the newly designed Marketing & Technology Pavilions and in workshops focused on Signature’s industry-leading database management tools. Consultants will also learn new ways to incorporate Twitter, emerging social media platforms, and digital marketing into customer communications.
Updates on all participating preferred supplier products will be presented during timed networking sessions with Signature’s travel consultants as well as at the annual tradeshow. The tradeshow will feature over 425 individual stands, representing over 800 hotel, cruise, tour, destination specialist, and specialty travel partner companies.
As part of its focus to attract and retain young consultants and travelers, Signature said it will offer networking events for its Young Advisor Community (Y.A.C), travel professionals under the age of 40, as well as training sessions that incorporate successful sales and marketing strategies for selling to and serving the needs of Millennials.
“In keeping with Signature’s members-first, service-oriented culture, we have designed our conference to serve the needs and requests of our members. We are confident that our upcoming sales meeting will be our best and biggest ever,” said Alex Sharpe, president and CEO of Signature. “The entire organization is committed to continuing to exceed the high expectations of our members and attending preferred supplier partners.”
The network includes 195 member agencies with 429 retail locations throughout USA and Canada. Collectively, Signature members generate over $5 billion in annual travel sales.