Signature Travel Network held its first Luxury Summit in Dallas, Texas, on April 10. The sold-out event drew senior representatives from a variety of industries and organizations within the luxury segment, as well as over 250 Signature members, the organization said.
In a written statement Ignacio Maza, executive vice president for Signature, noted that luxury travel is the fastest-growing segment of the organization’s business.
Summit speakers included Milton Pedraza, CEO of The Luxury Institute, an organization conducting research on affluent consumers and the luxury goods industry, as well as successful sales professionals serving the affluent. Pedraza presented the results of a new affluent consumer survey, as well as the best approaches to succeed in todays’ market. Rainer Jenss, CEO of The Family Travel Institute, followed Pedraza and discussed the latest trends in the luxury family travel segment, as well as new research conducted in conjunction with Travel + Leisure magazine. In addition, attendees received updates from luxury travel brands including Abercrombie & Kent, Seabourn Cruise Line and Tourism New Zealand.
Maza, who is leading Signature’s Luxury Business Development, focused on new and emerging destinations and how to present these to Signature clients. Christine Conklin, Signature’s vice president of marketing, demonstrated Signature’s new marketing tools.
Later in the day, Pedraza moderated a Luxury Experts panel, which included senior representatives from the fields of wealth management, luxury watches, bespoke men’s clothing and luxury real estate. This interactive session gave attendees an opportunity to learn best practices and the latest consumer trends.