To reach a larger audience, the U.S. Small Business Administration is now posting informational videos on YouTube.
“With millions of visitors, most of them under 35, YouTube offers a prime opportunity to use current technology and the appeal of a popular online platform to further promote the agency’s programs and services,” said SBA Administrator Karen Mills. “By expanding its outreach, SBA will be providing more current and potential entrepreneurs with the necessary tools to start, grow and succeed in their businesses.”
In a statement released August 26, SBA said it is intent on reaching this audience with its message of entrepreneurship, the importance of small business to the nation’s economy and information on the agency’s programs and services.
The SBA YouTube channel (www.youtube.com/sba) debuted with a 60-second introduction to SBA, its programs and services, and a 10-part “Delivering Success” series co-produced with the U.S. Postal Service.
Future content will include a variety of videos with more in-depth information about SBA programs and services to inform current and potential entrepreneurs. Topics will cover how small businesses can take advantage of the Recovery Act loan programs, counseling and training on how to start and grow a small business and small-business success stories.