Stats: 35% Would Pick First Class Upgrade Over Future Discount

Photo by Aureliy/iStock/Getty Images Plus/Getty Images

Travelers are more likely to choose comfort over discounts, according to new research by ground transportation provider The GO Group. The company surveyed almost 300 passengers online about their preferences should an airline offer a one-time perk for a loyal customer. 

In the study, 35 percent of travelers selected an upgrade to first class as their first choice, slightly ahead of a discount on a future flight (33 percent). More legroom and priority boarding were the third and fourth choices, at 15 and 11 percent, respectively, followed by access to the airport lounge, at just under 5 percent. Free food and beverages ranked last, at just under 1 percent each. 

The findings differ from a previous study conducted in 2015 on the subject by The GO Group, in which a future discount was selected as the top choice by almost 50 percent of respondents. Free food and beverages were also more popular in the 2015 study, receiving 11 and nine percent, respectively. 

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

In a written statement The GO Group President Joe McCarthy said that the fact that first class upgrades ranked slightly higher than future discounts in this year’s study points to an improving economy, which could affect the choices that travelers make. 

Related Stories

Stats: Younger Travelers More Likely to Go to Learn About Themselves

Stats: Leisure, Hospitality Lead Small Business Earnings Growth in March

Stats: Interest in Travel to Cuba on the Decline

Stats: In 2018, London Welcomed UK’s Population in Visitors

Suggested Articles

An Air Canada flight from Vancouver to Sydney faced "un-forecasted and sudden turbulence" near Hawaii, resulting in injuries and an emergency landing…

The new property from Marriott International’s Aloft hotel brand is near the Plaza de España and the neighborhood of Malasaña and Chueca. Read more.

Silversea, Quark Expeditions and Hurtigruten all made announcements regarding their new expedition cruise ships this week. Get the details here.