Stats: 38% of Fliers Would Pay More for “Cuter” Cabin Crew Outfits

egdigital/iStock/Getty Images Plus/Getty Images
Photo by egdigital/iStock/Getty Images Plus/Getty Images

New research from takes a look at the types of adjustments and services that U.S. travelers would be prepared to pay in order to improve their flight experience. Better food, more leg room and “cuter” cabin crew outfits were among the most-desired amenities.

The team at undertook the research as part of an ongoing study into American’s traveling habits and practices. 4,114 Americans were quizzed on their flying preferences, all of whom were aged 18 and over and had flown overseas at least once in the last twelve months.

All respondents were first asked, “What would you be prepared to pay for, on top of the cost of your flight?” and provided with a list of answers. They were told to select all that applied, revealing the following top ten extras that U.S. flyers would like the option to pay for when onboard a plane:


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  1. Better food – 71%
  2. More leg room – 67%
  3. Cuter cabin crew outfits – 38%
  4. On-board massages – 32%
  5. Flight crèche for children – 25%
  6. On-board boot camps and exercise classes – 22%
  7. Better entertainment – 17%
  8. Private mile-high rooms – 15%
  9. Wider onboard shopping options – 13%
  10. Hairdressing/grooming services – 12%

All respondents taking part in the survey were then asked, ‘What are the biggest drawbacks to traveling by plane?’ The top answers were ‘lack of space’ (81%), ‘fellow passengers’ (72%) and ‘boredom’ (67%). A further 9 percent of respondents stated that ‘being cooped up with kids/family members’ was one of the biggest drawbacks to plane travel.

A spokesperson for commented on the findings:

“Traveling by plane isn’t always the most relaxing experience. While you can pay more for a more premium experience if you can meet the cost of business or first class, it looks like a lot of travelers would happily pay out a bit here and there for a touch of luxury while on board – from palming the kids off to an onboard crèche to having a little massage to help ease the travel tensions.”


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