Stats: 52% of Millennials Prefer Hotels, Not Airbnb

Millennials still prefer traditional hotels to Airbnb, according to a new report on the future of U.S. Millennial travel from Resonance Consultancy. The firm’s new 2018 Future of Millennial Travel Report: A survey of America’s fastest growing tourism demographic surveyed more than 1,500 active U.S. Millennial travelers on their travel preferences.

According to the study, 52 percent of Millennial respondents said that they regularly or occasionally use owner-direct rental services like Airbnb. However, those services are among their least preferred accommodation choices. Only 23 percent said that a short-term apartment and / or condo rental was their preferred type of accommodation.

"Findings in the 2018 Future of Millennial Travel Report are contrary to the prevailing belief that hotels are in trouble with younger travelers who prefer homesharing," said Chris Fair, president of Resonance Consultancy, in a written release.

Millennial traveler respondents cited full-service hotels as their first choice, staying with friends/family as second, followed by all-inclusive resorts. Roughly a third of Millennial travelers prefer upscale/luxury hotels/resorts (35%), followed by camping (33%). Here’s a full breakdown of preferred accommodation types:

  1. Full-service hotel/resort: 53 percent
  2. Stay with friends or family: 42 percent
  3. All-inclusive resort: 41 percent
  4. Upscale luxury hotel / resort: 35 percent
  5. Camping: 33 percent
  6. House / villa rental: 32 percent
  7. Cruise ship: 29 percent
  8. B&B / small inn: 23 percent
  9. Apartment / condominium rental: 23 percent
  10. Limited service / economy hotel / resort: 21 percent
  11. Boutique hotel: 20 percent
  12. Own vacation home: 20 percent
  13. Timeshare condo / home: 17 percent
  14. Hostel: 15 percent
  15. Other: 1 percent

"U.S. Millennials will spend $200 billion in 2018 alone," said Fair. "A lot of that will be on travel and tourism."

Source: Resonance Consultancy

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