Millennials still prefer traditional hotels to Airbnb, according to a new report on the future of U.S. Millennial travel from Resonance Consultancy. The firm’s new 2018 Future of Millennial Travel Report: A survey of America’s fastest growing tourism demographic surveyed more than 1,500 active U.S. Millennial travelers on their travel preferences.
According to the study, 52 percent of Millennial respondents said that they regularly or occasionally use owner-direct rental services like Airbnb. However, those services are among their least preferred accommodation choices. Only 23 percent said that a short-term apartment and / or condo rental was their preferred type of accommodation.
Millennial traveler respondents cited full-service hotels as their first choice, staying with friends/family as second, followed by all-inclusive resorts. Roughly a third of Millennial travelers prefer upscale/luxury hotels/resorts (35%), followed by camping (33%). Here’s a full breakdown of preferred accommodation types:
- Full-service hotel/resort: 53 percent
- Stay with friends or family: 42 percent
- All-inclusive resort: 41 percent
- Upscale luxury hotel / resort: 35 percent
- Camping: 33 percent
- House / villa rental: 32 percent
- Cruise ship: 29 percent
- B&B / small inn: 23 percent
- Apartment / condominium rental: 23 percent
- Limited service / economy hotel / resort: 21 percent
- Boutique hotel: 20 percent
- Own vacation home: 20 percent
- Timeshare condo / home: 17 percent
- Hostel: 15 percent
- Other: 1 percent
"U.S. Millennials will spend $200 billion in 2018 alone," said Fair. "A lot of that will be on travel and tourism."