Business travel could be good for creativity and productivity, according to new research by CWT. According to a new study from the company, six in ten travelers feel more creative and productive when traveling for business.
Millennial travelers are more likely to say that they are more creative and productive when traveling for business. Those in the Americas lead the way, with 77 percent feeling more creative and productive, followed closely by those in the Asia Pacific region, with 75 percent feeling more creative and 73 percent more productive. European Millennials rank third, at 58 percent and 57 percent, respectively.
Overall, travelers from the Asia Pacific region are more likely to have increased creativity (65%) and productivity (64%) compared to travelers from the Americas (58% and 60%, respectively) and Europe (53% and 51%, respectively), CWT said.
CWT said its research also shows that six in ten travelers are most productive when working face-to-face and collaborating with colleagues, as opposed to working alone (30%) or remotely (14%). Productivity among travelers from the Asia Pacific region benefits the most from working face-to-face, at 61 percent versus 53 percent for travelers from the Americas and Europe.
The survey was created by CWT and conducted by Artemis Strategy Group between January 29 and February 9. Responses were collected from more than 2,700 business travelers who traveled for business four or more times in the previous 12 months.