Stats: Intent to Travel Up 7%

Growth
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Intent to travel is up significantly for the next six months. According to the latest travelhorizons survey by marketing services firm MMGY Global, nearly 7 in 10 (67 percent) U.S. adults state that they plan to travel for leisure during the next six months, up significantly from the last year’s 60 percent. Their intended number of trips (2.6) remains unchanged from the number reported last year (2.5). When asked if they plan to spend more, less, or about the same amount on leisure travel during the next six months compared to the same six months last year, 24 percent of respondents plan to spend more on vacation while only 14 percent plan to spend less, yielding a significant positive difference (+10 points) in vacation spending intentions.

The overall Traveler Sentiment Index (TSI), which measures U.S. adults’ interest in travel, time available for travel, personal finances available for travel, perceived affordability of travel, quality of service, and perceived safety of travel, currently stands at 115, up five points from this time last year (110). This increase can be attributed to a seven point increase in time available for travel (113), a six point increase in personal finances available for travel (123) and a five point increase in interest in travel (103), MMGY said.

Travel intentions also displayed a significant increase (up seven points) from Wave II 2017,  according to the survey of 2,300 U.S. adults conducted by MMGY Global.

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Source: MMGY Global

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