Florida set a new tourism record in 2018. According to newly released statistics from Visit Florida, the state’s official tourism organization, Florida welcomed 126.1 million out-of-state visitors last year, marking the eighth consecutive record year for the state and exceeding last year’s record 118.8 million visitors by 6.2 percent.
In a written statement Visit Florida President and CEO Dana Young attributed much of the state’s success to data-driven destination marketing campaigns.
Visit Florida said that a record 111.8 million domestic visitors traveled to Florida in 2018, up 7.1 percent over last year. Internationally, 10.8 million overseas visitors and 3.5 million travelers from Canada visited Florida in 2018. In air travel news, enplanements at Florida’s 18 airports were up 7.6 percent year over year in 2018, for a record 93.9 million passengers. Additionally, the state’s average daily room rate (ADR) was up 3 percent.
Zooming in on the fourth quarter of 2018, a record 30.3 million people visited the state, up 4.6 percent over the same quarter in the previous year. That number includes 26.8 million domestic visitors, 2.9 million overseas visitors and 688,000 Canadian visitors. Enplanements at Florida airports in the fourth quarter increased 6.6 percent year over year, with 23.3 million passengers. The Q4 ADR increased 2.7 percent.