Florida set a new tourism record in 2018. According to newly released statistics from Visit Florida, the state’s official tourism organization, Florida welcomed 126.1 million out-of-state visitors last year, marking the eighth consecutive record year for the state and exceeding last year’s record 118.8 million visitors by 6.2 percent.
In a written statement Visit Florida President and CEO Dana Young attributed much of the state’s success to data-driven destination marketing campaigns.
Visit Florida said that a record 111.8 million domestic visitors traveled to Florida in 2018, up 7.1 percent over last year. Internationally, 10.8 million overseas visitors and 3.5 million travelers from Canada visited Florida in 2018. In air travel news, enplanements at Florida’s 18 airports were up 7.6 percent year over year in 2018, for a record 93.9 million passengers. Additionally, the state’s average daily room rate (ADR) was up 3 percent.
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