Stats: Rio Sets Tourism Record on New Year's Eve

Aerial view of Rio de Janeiro in Brazil
Photo by microgen/iStock/Getty Images Plus/Getty Images

For the first time in history, the New Year’s Eve celebration held at Copacabana Beach, in the Southern Zone of Rio de Janeiro, had more tourists than residents in the metropolitan area. The celebration - over 10 hours of concerts and 14 minutes of a firework display, gathered 2.8 million people, with 1.4 million tourists. The data are part of a survey conducted by Riotur - a company linked to the city hall, responsible for promoting tourism - on the night of December 31. Of the total number of visitors, 155,000 were foreigners and 1,245 from other parts of Brazil.

The survey, which interviewed 303 people aged 18 to 55, showed that Argentine, Chilean, Bolivian, American and Portuguese were the most common nationalities among tourists in Rio’s New Year’s Eve party. On average, each foreigner spent R$ 2,250 per day and stayed seven days in the city. Among Brazilians, most came from São Paulo, Minas Gerais and the Federal District. The average expenditure per day was R$ 1,500.00 and the average length of stay was five days.

The city also had record hotel occupancy, noted Marcelo Alves, president of Riotur.


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

Eight other stages, scattered across the city, also had concerts and firework displays. The celebration at Flamengo, also in the Southern Zone, was attended by 650,000 people. In the Northern Zone, Ramos gathered 40,000 people; Madureira Park gathered 35,000; Ilha do Governador, 12,000; and Penha, 10,000. In the Western zone, 6,000 saw 2019 arrive at Guaratiba. Another 15,000 were at Sepetiba. 4,000 people celebrated in Paquetá, an island in Guanabara Bay.

According to the latest survey conducted by the Brazilian Hotel Industry Association in Rio de Janeiro, the average occupancy rate in the city for the New Year’s Eve exceeded 98 percent, higher than the number recorded in the same period last year. The largest demand was concentrated in the Flamengo and Botafogo regions, with 100 percent occupancy, followed by Copacabana, Leme and the City Center, with 98 percent, and Ipanema, Leblon, São Conrado and Barra with 97 percent. In the countryside, 93 percent of the rooms were occupied.

Related Stories

Stats: Record 50 Million Visitors to Los Angeles in 2018

Stats: Record 30 Million Tourists Visited Japan in 2018

Stats: Solo Stays, Newcomers Top Wellness Travel Trends for 2019

Stats: Government Shutdown Having "Substantial Impact" on Leisure Travel