Stats: Summer Travel Spend Growing 2 Percent Faster Than Predicted

Family walking to the beach
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Spending on online travel is higher than anticipated, according to new travel data from Adobe Analytics Cloud. The report is based on more than 16 billion visits to major travel, airline, hotel, car rental and cruise sites, Adobe said. 

In Adobe’s annual U.S. Travel Report, which was released last month, the company predicted that growth for overall summer travel spend would be 5.1 percent, 66 percent lower than last year. As of June 13, however, the company reported seeing growth at 7 percent, almost 2 percent higher than predicted. 

Other key findings include:

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  • Consumers are flocking to hotels, but flights growth smaller than expected. Growth for online hotel bookings are at 10.9 percent (7.8% predicted), while flights are at 2.8 percent (3.5% forecast) as of June 13.
  • Fly on Wednesdays. Flights are 5.5 percent lower for Wednesday this summer, while flights on Fridays, Sundays and Mondays are 6.5 percent more expensive.
  • Summer travel will cost you. From 2016 to 2017, airfare and hotel prices are up across the board: domestic flights are up 4.2 percent in May, while international flights are up 6.3 percent in May. For hotels, domestic prices are up 3.1 percent in May and international flights up slightly at .4 percent. 
  • Chicago is the most popular destination for July 4th. Chicago is the #1 destination for Independence Day weekend, with New York, Orlando, Las Vegas and LA following in that order.

Source: Adobe

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