Stats: Three in Four Who Book Cruises Offline Use a Travel Agent

While many travelers book cruise vacations offline, the online experience is in high demand, according to Sojern’s new Cruise Report.

According to the survey of Google search and Sojern travel intent data formed by 350 million unique and anonymized traveler profiles, 48 percent of past cruisers reported booking their last cruise online, with 34 percent booking on the cruise line’s site directly and 14 percent booking on third party sites.

41 percent of past cruises reported booking their last cruise offline, with three in four using a travel agent and one in four calling the cruise line directly.

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

At the same time, 69 percent would prefer to book their next cruise online, while 42 percent prefer to book directly on a cruise line’s site and 27 percent on third party sites.

Mobile remains increasingly on the rise in cruise planning, with 29 percent of cruise searches made on-site in 2017 conducted on mobile, up 33 percent year over year. Cruise searches peak on Monday and Tuesday, with the majority of searches still occurring on desktop. While overall search intent drops towards weekends, the share of mobile usage increases from a quarter of all searches during weekdays to a third of all search on weekends.

Online bookings are still largely dominated by desktop, with only 10 percent of online cruise bookings made on mobile devices.

Source: Sojern

Related Stories

Stats: U.S. Travel Buyer Compensation Up 5.5%, Says GBTA

Stats: 43% of Ensemble Agents Say Terrorism Hasn’t Impacted Bookings 

Stats: Air Travel Up 7 Percent in 2016, Says IATA

Stats: Millennials Spend Least on Vacation  

Suggested Articles:

New research by CWT shows that awareness of maintaining healthy eating habits is growing momentum amongst business travelers. More here.

Airlines for America forecasts 17.5 million passengers will fly on U.S. carriers between Labor Day Weekend, a 4 percent increase over last year. Here's…

As director of sales development for the northeastern United States, her region of responsibility will include: New York, New Jersey, Vermont, Connecticut,…