Travel sales are set to rise in the run-up to the Easter weekend, according to a new analysis from payments company Worldpay.
Analysis of spending in the weeks prior to 2017’s Easter Sunday found that online travel sales are up by 17 percent compared to last year and as much as 16 percent compared to an average week. And as the event draws nearer, online sales are only expected to rise further as travelers across the country plot a quick getaway around the long weekend, Worldpay said.
Worldpay’s data also shows that average booking value is up by 8 percent compared to a normal week. This suggests that Americans are feeling more confident than ever in their spending ability and are looking to make this Easter extra special.
Commenting on the data, Casey Bullock, general manager for North America at Worldpay said: “Easter is a time for the people of the United States to take a much deserved break. After the lull of winter, the four day bank holiday provides a fantastic opportunity for holiday-makers to spend some of their hard earned pennies on a long weekend away.
“The fact that Americans are spending more on their holidays this year is a promising sign of confidence amongst travelers. Savvy businesses will now be looking toward the next big date in the calendar and thinking about how they can optimize their online booking flow to create a seamless payment experience, allow people to pay the way they want and cash in on the extended weekend.”
The figures refer to a year over year comparison of customer transaction data in the three weeks leading up to Easter.