Stats: U.S., Italy Lead World in Instagram Travel Influencers

Millennial influencer
Photo by DragonImages/iStock/Getty Images Plus/Getty Images

It’s no secret that Instagram is becoming a major means of inspiring consumers to travel. As we noted, with the launch of its new appointments tool, the social media platform could be poised to become even more important to travel advisors looking to expand their reach to additional clients. That’s why we found this new report from social media analytics company Socialbakers interesting – it examines travel influencers on Instagram; according to additional research cited by the company, the influencers as a whole are projected to become a $5 – 10 billion industry by 2020.

In terms of countries, the United States and Italy lead the world in Instagram travel influencers, according to the Socialbakers report. The company examined Instagram influencers that have “traveling” as one of their interests, finding that the U.S. and Italy had the most, with the UK coming in near the bottom of the list and India being last. 

Other interesting tidbits from the report: the majority of travel influencers on Instagram are either 25 – 34 years old or 18 – 25 years old. Additionally, 60 percent of them are female. 

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

In another interesting twist, travel brands are not the kind of brands travel influencers mention most. Instead, they tend to focus on fashion, beauty, eCommerce and retail, Socialbakers said. When looking at the top 20 brands mentioned in travel influencer posts on Instagram, beauty brand Anastasia Beverley Hills was number one, followed by MAC Cosmetics and Swedish watch company Daniel Wellington

Related Stories

Stats: Worst Days, Routes to Fly Over Memorial Day Weekend 2019

Stats: E-Visas Led to Record 2018 for Brazil Tourism

Stats: Half of Americans Would Not Attend a Destination Wedding

Stats: Adventure Tops Family Travel Trends This Year, Says Virtuoso

Suggested Articles:

Signature Travel Network welcomed new hotels, cruise lines, tourism boards and tour operators. Details here.

Traveling for social media is set to be more important than ever, according to a new study by InterContinental. Here’s a look at the latest trends.

The airline said that the process is the best way to address its current financial challenges. More here.