Global non-profit Sustainable Travel International reports the launch of its Sustainable Destination Leadership Network (SDLN). The SDLN is the world’s first collaboration of its kind for decision makers from tourism authorities, the group says.
The network brings together forward-thinking tourism destinations committed to meaningful exchange that advances good tourism, which preserves sense of place and ensures long-term prosperity.
"Innovation Norway is proud to support the Sustainable Destination Leadership Network,” said Innovation Norway’s Ingunn Sørnes. “It is a perfect opportunity for destinations to advance the sustainability dialogue, to collaborate with peers on the international stage, and to make a difference. Innovation Norway believes that local engagement in a long-term perspective really can make for sustainable destinations."
The SDLN will help senior-level leaders to increase their competitiveness by integrating sustainability into policies, strategies, day-to-day management and marketing. Participating destinations are required to complete an annual Destination Sustainability Self-Assessment, share good practices with other SDLN destinations, and demonstrate measurable progress toward sustainable tourism outcomes over time.
“An increasing number of destinations recognize the potential of sustainable destination management to drive economic growth and inclusive development,” said Sustainable Travel International CEO Brian Mullis.
The network will feature a host of benefits, including collaborative marketing opportunities, access to the latest destination management and monitoring tools and research, and the annual Sustainable Destinations World Forum.