The Thomas Cook Group plc reports plans to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The ‘Sunny Heart’ was rolled out October 1, replacing the current ‘Globe’ in the Group’s websites, international stores, the airline fleet and throughout its headquarters and overseas offices.
The new branding campaign builds on the company’s brand heritage and as part of its transformation program to improve financial performance. The essence of the new brand captures who Thomas Cook is, and what it promises – a high tech, high touch experience across all customer touch points with an omni-channel approach, the company said.
"The Group has many leading brands including Neckermann in Europe, Ving in Sweden, Condor in Germany and Airtours in the UK that will all carry the ‘Sunny Heart’. The intention isn’t to rebrand all with the Sunny Heart, but they form part of the Group architecture and will, in most cases, carry the Heart as some part of their logo," the company said.
“It’s a major milestone in our high tech, high touch transformation,” said Harriet Green, Group CEO of Thomas Cook Group plc. “This isn’t just a rollout of a new logo, it’s about a promise. What we’re announcing today is a renewed promise to our customers, our people and suppliers. A promise that we’re putting them at the heart of our transformation it’s the essence of who we are. "
"The unification of our brands under the Sunny Heart is three fold; it will make it easier for our customers to understand the full strength and end-to-end value of the entire Thomas Cook Group coupled with our full innovative offering of our services and products; it will show more clearly what differentiates us and how we provide a total experience along every touch point – from research, to booking, to anticipation, to the holiday itself; and importantly, it will clarify our customer promise– a complete range of inspirational experiences for our customers,” Green said.
Thomas Cook claims 23 million customers.