Tourism Cares, a U.S.-based travel industry group dedicated to preserving the travel experience, has spurred Peru’s tourism sector to form Turismo Cuida, Peru's first-ever travel industry based non-profit organization dedicated to preserving tourism related sites.
To kick off a two year collaboration, more than 25 high-level travel and tourism executives from the U.S. recently visited Peru marking Tourism Cares’ first multi-faceted global outreach initiative and a first for the U.S. tourism industry, the group says.
The Tourism Cares delegation consisted of tour operators such as AARP Travel, Adventures by Disney, Avanti Destinations, Collette Vacations General Tours, Odysseys Unlimited, and Tauck along with U.S. tourism suppliers such as TRIPMATE, Meridian Management and Amadeus.
“Tourism Cares’ Global Outreach program mirrors what we do in the U.S.,” said Bruce Beckham, executive director & CEO of Tourism Cares. The Peru outreach program included an educational forum, the sponsorship of a fellowship for the Park Superintendent at Machu Picchu and the restoration of a site of cultural significance.
Turismo Cuida – “Tourism Cares“ in Spanish - is dedicated to preserving and restoring natural, cultural and historic sites in Peru.
“Go Peru” is a collaborative effort to share information on best practices in sales, marketing, sustainability, and customer service. Turismo Cuida is being created by 8 private Peruvian entities, which have committed $80,000 for the next two years, to be matched by the Tourism Cares’ Leadership Expedition participants.