Trams, Sabre Launch New Agency Program

Trams, Inc., a provider of back-office and customer relationship management solutions, is launching a new educational program designed specifically to help agency owners manage through the current economic climate. A division of Sabre Travel Network, Trams will unveil the program at this year’s Trams Summer Camp Conference August 26-28. More than 200 agency owners and managers are expected to attend the event at the Hyatt Scottsdale at Gainey Ranch in Arizona.

“Agency owners and managers are facing unique challenges this year with most citing cost reduction and new revenue streams as a top priority," said Sharon Meyer, COO of Trams, Inc. "To achieve this, they are asking for help with best practices in the area of financial analysis, agent productivity, staff motivation, creative marketing strategies, customer retention, and quality control. We are in a unique position to help as we work alongside over 10,000 agency owners and managers everyday, supporting their marketing and accounting software, teaching best practices, and hosting hundreds of online training sessions every week. Our new educational series consolidates and prioritizes the expertise and information we have into one comprehensive program called ‘Owner/Manager Seminar for Success.’”

Unlike many other industry events that have suffered during the downturn, Trams, Inc. has a long history of strong attendance at its events. Last month, its annual Trams Technology and Marketing University event (TMU) attracted more than 300 attendees to Las Vegas, where delegates had the choice of over 75 sessions.

“We invest significantly in our events to ensure agencies leave with practical strategies and information to help improve their business. Customers can also check out new products available to them,” said Meyer.

Customers who attended the recent TMU event were given a preview of E-Client Survey, a new tool from ClientBase Marketing Services, the customer relationship management division of TRAMS, which automates the collection of customer travel preference data for improved customer targeting and segmenting, and greater conversion. Customers also got to see a new dashboard screen, providing real-time visual data at login to help agents focus their efforts on key objectives on a daily basis.

“This year, we are taking a more hands-on and collaborative approach at our Summer Camp Conference, with trainers available to provide guidance and consultation, and some unique networking opportunities,” said Meyer.