Travel Agent Hotel Bookings Remain Strong According to Study

Bookings of hotel rooms by travel agents account for 81.2 percent of total room nights sold according to TravelCLICK, a provider of e-marketing hotel solutions, and its quarterly eMonitor results. The data shows that worldwide electronic hotel revenue from GDSs and Internet sites increased 16.8 percent over the first quarter of last year. In 2007, Q1 bookings of luxury hotel rooms by travel agents increased 15 percent and surpassed $360 per night in average daily rate. "The luxury hotel market is benefiting greatly from travel-agent generated bookings to sustain high levels of average daily rate growth," said John Hatch, vice president of eMarketing products at TravelCLICK. In sum, GDS bookings by travel agents showed a 10.7 percent increase in average daily rate and 15.8 percent increase in revenue versus the first quarter in 2006. Travel agents continue to be an integral source of higher rate business for hotels, the report said. Visit [] to view the report in its entirety.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

Thailand announced a new tourist visa for U.S. travelers to apply in advance to visit safely for up to 60 days. Here's what you need to know.

Accor is taking full ownership of sbe’s hotel asset light business and entered an all-share merger with Ennismore. Here's what it means.

The USTOA asked when active members anticipate restarting operations in destinations around the world. Here's what they had to say.