‘Travel Agents Are Needed More Than Ever’

Alex Herrmann SwitzTourism
Herrmann: “We have a lot of programs for travel agents.”

With travel to Switzerland trending toward individual travel and away from mass tourism, Switzerland Tourism’s Alex Herrmann says that his organization strongly believes in the travel trade.

Herrmann made the remarks at Switzerland Travel Mart, which drew more than 400 buyers from 50 countries and 350 Swiss suppliers to Davos recently.

“That’s why we have a lot of programs for travel agents, why we visit you with our Swiss partners, and why we produce our Yodel sales manual,” which has been distributed in publications including Travel Agent’s sister magazine Luxury Travel Advisor

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

“We have also launched a new e-learning program, mostly for travel advisors,” he says. With different modules to choose from, agents can “learn a lot about Switzerland in a short amount of time.”

“Some people choose a destination because it’s a bargain,” Switzerland Tourism Director Jürg Schmid told the Travel Mart audience. “That’s not Switzerland’s marketplace. More and more, people want to discover, learn, experience a country, its culture, its people. They’re looking for inspiration.”  

That yearning for experiential travel is a countertrend to globalization, he added. “Slow tourism is the growth market of the future. This is precisely the market where tour operators and travel agents are needed more than ever.”

Related Stories

Growth and a Grand Tour at Switzerland Travel Mart 2017

Scenic Adds Two New 2018 Christmas Market Cruises

Over-the-Top Suites for a Honeymoon or Romantic Getaway

Switzerland Tourism Reveals Gold Flower Award Winners at Travel Mart

Suggested Articles:

York is the perfect size for strolling its streets or heading away from the bustle to England’s beautiful countryside. Learn more here.

As part of Seabourn Conversations, the line’s onboard program designed to entertain guests, a line-up of luminaries and innovative personalities are set to…

The Land Forum will take place at the Westin Fort Lauderdale Beach Resort on August 27-29 with a focus on sales education and networking opportunities. Get the…