Surveying over 3,500 consumers, Travel Leaders Group reported almost 90 percent said they intend to take the same number, or more, of trips in 2019. Additionally, 96 percent intend to travel at some point, 76 percent expect to take two or more trips and 36 percent said that their trips, at least in part, will include solo travel.
Among Travel Leaders Group network of travel advisors, the group’s CEO Ninan Chacko has seen an increasing demand for specialty travel, including culinary-focused, heritage journeys and bucket list destinations. In the United States, the top 10 state destinations frequently reflected an interest in outdoor recreational activities, national parks and adventure travel.
Among all travelers, the top 10 states consumers were interested in traveling to were:
For solo travels, the top five were:
- New York
The top international regional destinations that consumers showed interest in were:
Among solo travelers, the top regions were:
- Western Europe
- Eastern Europe
Travel Leaders Group’s survey also looked at what is keeping consumers from traveling more. Though 43 percent said they plan to spend more on vacation travel in 2019, money was still the number one reason why consumers don’t travel more. In second and third were work obligations and not enough time off.
Looking closer at solo travel, Travel Leaders Group found that the most common method of traveling, representing 40 percent of solo travelers, was to explore independently. Meanwhile, 25 percent prefer to join an organized group journey and 35 percent like to participate in one or more guided tour experiences.