Travel Leaders Launches #YearoftheTravelAgent Thunderclap Campaign

Travel Agent
Photo by Comstock/Stockbyte/Getty Images

During this National Travel and Tourism Week, Travel Leaders Group is inviting travelers and the entire travel industry to participate in the #YearoftheTravelAgent Thunderclap campaign by posting pro-travel agent messages to social media between now and June 15.

A Thunderclap campaign combines crowdsourcing and social media to share one message simultaneously across social networks, Travel Leaders said. When someone chooses to join in, their friends and followers on social media receive a notification asking them to participate as well. Then, on a specific date and time, Thunderclap releases a final message on all participants’ social channels at once, with the objective of making the campaign a trending topic online.

Travel Leaders Group is asking the travel industry and everyone who loves to travel with a travel agent to join the Thunderclap campaign. The final message will be shared at 1:30 p.m. Pacific time on June 15.


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

“We want to share the message far and wide that, increasingly, travelers are reconsidering the DIY approach and, instead, are recognizing the value of a travel agent,” said Travel Leaders Group CEO Ninan Chacko in a written statement. “A trusted travel professional makes all the difference in the world in the quality of a travel experience and in providing personalized care when travel disruptions occur. Additionally, careers in the travel industry, which the U.S. Travel Association says accounts for 8.8 million jobs in the U.S., are growing and becoming a travel professional is an exceptional employment opportunity.”

The social media initiative was announced at a media briefing at the American Society of Travel Agents (ASTA) Legislative Day on Capitol Hill and will culminate June 12-16 in Las Vegas at Travel Leaders Network’s international conference, EDGE – Educate, Discover, Gather, Evolve.

Social media users can share a pre-created message or customize it by visiting the new Year of the Travel Agent website at On the site, agents and suppliers can also find a variety of graphics and social media images to use on their social channels along with other information and resources.

Travel Leaders Group is encouraging agents and suppliers to join in the fun in one or more of the following ways:

  • Participate in the Thunderclap by visiting here and clicking on the Thunderclap link.
  • Post Year of the Travel Agent graphics on your social channels with a testimonial or positive statement about travel agents and use the hashtag #YearoftheTravelAgent
  • Share one of our 12 tenets along with a statement about how travel agents fulfill that tenet. Or make up your own.
  • Use our materials at your travel agent events, make a banner, signs or buttons, take photos and post them on your social media sites using #YearofTheTravelAgent
  • Take a photo of your team with a sign that says “We love travel agents”

“Travelers do their research online, but increasingly, they are turning to travel agents to help validate their choices and provide them with access to unique experiences and exclusive benefits,” Chacko said.

Related Stories

Cruise Planners Conference: Agents Post Record Sales

The Travel Institute: The Changing Face of Travel Agents

Tour Ops Get the Word Out About Authentic Travel

The Latest Updates From Consortia, Host Agencies

Suggested Articles:

The Hub has general 100% Pure New Zealand brand materials, marketing campaigns and themed travel experiences. Learn more here.

Hurricane Zeta will likely make landfall Wednesday on the U.S. Gulf Coast as either a Category 1 or Category 2 storm. Here's the latest.

According to the Amex Trendex, at least three in five consumers, surveyed across seven countries, plan to stay home for the holidays this year.