Retail travel agency organization Travel Leaders Network was distinguished by Facebook as a marketing success. The campaign, in collaboration with Royal Caribbean International, featured the development of a social content hub, http://www.myroyaladventure.com, which had user-generated content from Royal Caribbean cruise-goers and was designed to inform Travel Leader’s travel agents. The company has more than 6,000 travel agency locations in the United States and Canada.
Travel Leaders added motion to consumer submitted images and switched its Facebook marketing from the “traffic” objective to the “conversation” objective to produce more lead conversions and reduce cost per click. Targeting a lookalike audience like the leads already created exasperated the results.
Also recognized was the #MyRoyalAdventure marketing initiative by the Digital Travel Choice Awards as Best Digital Marketing Campaign from a Travel Retailer.
Travel Leaders Network helps both business and leisure travelers, and is, according to the company, one of the largest sellers of luxury travel, cruises, river cruises and tours in the travel agent industry. The network has over 6,000 Associates and Member travel agencies located in the United States and Canada.
Travel Leaders has named 2018 Year of the Travel Agent. From the growth of technology to personalized service, the travel industry, according to Travel Leaders, is doing very well. This organization represents over 50,000 travel agents with knowledge in more than 130,000 destinations.
For more information, visit https://www.travelleadersnetwork.com/
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