Travel Leaders: Travel to Grow in 2019, Especially Active Travel

Photo by krystalwares/iStock/Getty Images Plus/Getty Images

The latest travel trends survey from Travel Leaders Group conducted among 1,000 North American travel advisors shows that active and adventure travel, along with culinary and wine-focused journeys, are currently among the most popular specialty travel choices, while Scotland and the Netherlands make an appearance among the top five up and coming European destinations.  Also, Singapore moved up a notch in popularity in the Asia/Southeast Asia category.

More than two-thirds of professional travel agents participating in the survey say consumers are spending somewhat to significantly more per trip in 2019 versus the current year and more than 90 percent feel positive or very positive about their business outlook for the coming year. The survey, conducted between September and October 2018 by Travel Leaders Group, one of North America’s largest travel agency companies, is a strong barometer of current travel trends among North American consumers.

Also notable, the survey results indicate that travel advisors are most commonly booking trips of six to seven days, followed by eight to 10 days in length. Only 1.5 percent of those surveyed indicated they primarily book trips of less than four days, demonstrating that, when consumers are investing a more significant amount of time and expense, they want the expert advice and guidance of a professional travel advisor to help ensure a smooth and fulfilling journey.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

In the niche and specialty travel category, active and adventure trips topped the survey results, followed by honeymoon and destination weddings, culinary and wine, reunions and wellness. Coming in at number six was women-only journeys.

The current top international (non-cruise) destinations being sought by consumers, according to Travel Leaders Group travel advisors, are:

  1. Mexico
  2. Italy
  3. The Dominican Republic
  4. The Bahamas
  5. Jamaica

Other countries in the top 10 include Costa Rica, Australia, France, Aruba and England.

The top domestic (non-cruise) destinations are:

  1. Hawaii (including Honolulu, Kauai and Maui)
  2. Orlando
  3. Las Vegas
  4. New York
  5. Ft. Lauderdale

Rounding out the domestic top 10 were Miami, New Orleans, Washington, D.C., Anchorage and the U.S. Virgin Islands.

In the international cruise category, the Caribbean maintained the top spot, followed by European river cruises and then Mediterranean cruises. Domestically, Alaska cruises came in first, followed by Hawaii voyages.

Other survey results include top up and coming international destinations by region:

Europe

  1. Iceland
  2. Croatia
  3. Scotland
  4. Portugal
  5. Netherlands

Central / South America

  1. Peru
  2. Panama
  3. Ecuador – Galapagos Islands
  4. Brazil
  5. Argentina

Asia / Southeast Asia

  1. Thailand
  2. Vietnam
  3. Maldives
  4. Singapore
  5. Philippines

Pacific Region

  1. Tahiti
  2. Bora Bora
  3. Fiji
  4. Moorea
  5. Cook Islands

Source: Travel Leaders Group

Related Stories

Travel Leaders CEO Provides Update on Group’s Luxury Push

Virtuoso Report Finds Travel Heading Towards Personalization

FCCA Commits to Multi-Year Caribbean Marketing Plan

Stats: Airline Passengers to Double to 8.2 Billion in 2037

Suggested Articles:

Royal Caribbean Group's brands have, in most cases, suspended voyages through at least February 28, 2021. Here's what you need to know.

The LetsGetChecked program is an at-home COVID-19 test that incorporates a nasal swab and PCR lab analysis. Learn more here.

Two of Yucatán's municipalities, Sisal and Maní, have been awarded the designation “Pueblo Mágico” (Magical Town) by Mexico’s Ministry of Tourism.