Jose Ferreria, Travel Leaders Group's vice president of technology and marketing, presents during a general session at the 2013 Travel Leaders National Meeting.
ATLANTA, Georgia -- Travel Agent was on hand for a general session presentation where a new integrated marketing technology was formally unveiled to Travel Leaders' associate members.
InteGREAT Enterprise represents a synergy of four major marketing and technology initiatives launched by Travel Leaders over the past three years that have now been seamlessly melded into one dynamic suite.
“Travel Leaders’ InteGREAT Enterprise is powered to drive targeted marketing campaigns much more efficiently and effectively, thus ensuring each marketing piece reaches the right customer with the right offer at the right time,” Jose Ferreria, Travel Leaders Group's vice president of technology and marketing, told assembled Travel Leaders.
"We are creating a great pricing structure, but we provide the service layer," Ferreria told Travel Agent during a media briefing on the subject. "We’re offering a comprehensive suite of state-of-the art technology-fueled marketing programs to help promote and sell your services. It’s our business to help you and your agency succeed.”
Ferreria compared Microsoft Office's ability to seamlessly integrate all of its office tools.
Travel Leaders’ highly sophisticated InteGREAT Enterprise suite is supported by four essential cornerstones:
Travel Leaders Online
Two comprehensive consumer travel channels comprise Travel Leaders Online. The first channel is Travel Leaders’ award-winning national website, www.travelleaders.com, which has been optimized as a lead-generating tool. It successfully matches consumers with agents through simple location searches, as well as through more sophisticated and comprehensive searches for specific types of travel using Travel Leaders’ award-winning Agent Profiler, which now features over 3,500 agent specialists.
The second channel is the Associate Website Program, which not only provides Travel Leaders Members with their own Web presence, but allows them to engage consumers and build relationships online even further with social media tools.
Travel Leaders Online was introduced at the 2012 Travel Leaders National Meeting in Dallas, TX.
This cornerstone of the InteGREAT Enterprise suite provides a series of multi-touch marketing campaigns focusing on lifestyle themes of particular interest to Travel Leaders’ most discerning luxury clientele, as well as to preferred luxury suppliers and the leading Travel Leaders agencies selling them.
"Agents should be really excited about this because when that phone rings, they are getting someone on the other end who is engaged in that luxury segment," Perry Lungmus, Travel Leaders' vice president, told Travel Agent. "And suppliers love it too."
Each campaign features a variety of tour, cruise, river cruise and hotel travel opportunities relevant to the theme. In addition to the consumer marketing, there is a high level of agent engagement and training provided for each campaign.
Travel Leaders’ Luxury Portfolio was first introduced at the 2011 Travel Leaders National Meeting in Las Vegas, NV.
Members have access to Travel Leaders’ proprietary, world-class direct mail and email marketing tactics, as well as its customizable and award-winning Postcards magazine, along with Ultratravel magazine.
Coupled with Travel Leaders’ CRM Integration powered by Trams ClientBase, InteGREAT Campaigns is already revolutionizing the way members are marketing to their customers. InteGREAT was first introduced at the 2011 Travel Leaders National Meeting in Las Vegas, NV.
Travel Leaders’ latest innovation is this marketing and database management tool designed to allow eligible Independent Contractors (ICs) to have control and choices over their marketing efforts, including for their own personalized Agent Profiler pages on the national site, direct mail, email, consumer travel magazines and customized promotional pages. (IC eligibility is strictly limited to those authorized to use the Travel Leaders brand through their host Travel Leaders Member agency.)
IC InteGREAT was first announced at the 2012 Travel Leaders National Meeting in Dallas, TX.
"We are here to help agents manage and operate their business," Roger E. Block, president of the Travel Leaders Franchise Group, part of Travel Leaders Group, told Travel Agent. "We have a saying, 'We are an extension of your agency.' And these are part of that. These are tools they can use to help their business, to lower costs."