Travelclick and Sabre have renewed their agreement, with Travelclick serving as a reseller of Sabre travel agent media to hoteliers worldwide. This new multi-year agreement is designed to benefit hoteliers, travel agents and travelers by delivering targeted hotel advertising and promotional value at the point of sale.
Per the terms of the agreement, Travelclick will connect hoteliers with Sabre’s 57,000 travel agency locations around the world.
Since 1999, Travelclick and Sabre have launched and grown key media innovations including point of sale advertising (Sabre PromoSpots) and preferred placement (Sabre Hotel Spotlight) products.
The integration of Sabre’s media assets into Travelclick’s Media Network enhances the overall value offered to Travelclick’s 15,000 customers worldwide who rely on the company’s comprehensive portfolio of marketing, business intelligence and reservations solutions.
In 2010, hoteliers increased their revenue by 38 percent through GDS bookings. Last year, more than $17 billion in hotel revenue was booked by travel agents through the GDS channel, driven in part by a 14 percent increase in room nights sold. This, according to Travelclick, reiterates the buying power and value of travel agencies.
”Sabre is a critical partner,” said Jonathan Cherins, chief marketing officer at Travelclick. “The reach and experience of our proven global sales team will provide hotels with access to Sabre’s industry-leading media portfolio, allowing them to leverage one of the most powerful and fastest growing distribution channels in the hotel industry.”
As a part of this agreement, Travelclick will also become an authorized reseller of Sabre Reward Plus, the travel agent program that rewards agents for bookings they make within the Sabre portfolio.
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