The Traveling Gourmet

Gourmet magazine partnered with the Travel Industry Association of America last August to field its first-ever survey quantifying the size, the power and the impact of culinary travel among 2,005 American travelers and 568 Gourmet subscribers. (For more information, go to www.tia.com/researchpubs.)

This group travels and spends money when doing so!

  • 1. Culinary enthusiasts took an average of 6.8 domestic and international trips in the past year; that's 15% more than the average 5.9 trips taken by U.S. leisure travelers.
Travelers who enjoy wine and food tours generally spend more on vacation

  • 1. Culinary enthusiasts also spent an average of $1,455 on their last trip involving culinary activities; that's five percent more than the average U.S. leisure traveler expenditure of $1,380
Culinary travelers typically opt for educational activities, such cooking  lessons with gourmet chefs

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

Travel Experts has launched a new website designed to help affiliated advisors generate new customers and increase sales from existing clients.

Black U.S. leisure travelers spent $109.4 billion on travel in 2019, which represents 13.1 percent of the U.S. leisure travel market. Learn more here.

Azamara has added a new masterclass series of videos to Azamara Connect, its travel advisor portal. Here's what you need to know.