The U.S. Travel Association reports it is transferring responsibility for its Marketing Outlook Forum (MOF) conference to the Travel and Tourism Research Association (TTRA). The 37-year-old MOF has been a gathering of research professionals in the travel industry interested in learning more about travel trends and forecasts.
TTRA said it would rename the event the Global Travel Outlook Conference and will feature experts from the United States, Canada and Europe discussing current trends and issues that impact the industry. The new conference will launch October 25-26 in Chicago.
"The Marketing Outlook Forum has long been a signature event for our industry, and we are pleased to entrust it to TTRA," said Roger Dow, president and CEO of the U.S. Travel Association. "TTRA's strong partnership with research and destination leaders assures that the latest travel insights will continue to be provided through this valuable conference."
The 2012 conference program is led by a steering committee chaired by Dr. Sheila Flanagan, Dublin Institute of Technology (Ireland) and chair of the board of TTRA, with support from Dr. Suzanne Cook, a senior advisor to the U.S. Travel Association and the longtime principal of the Marketing Outlook Forum.