WAIKOLOA VILLAGE, Hawaii - As part of our ongoing coverage of the 2012 United States Tour Operators Association (USTOA) Annual Conference & Marketplace, the 40th annual event, Travel Agent took part in a media roundtable in which details on the association's new website were shared.
According to Terry Dale, president and CEO of the USTOA, the new website features enhanced search tools for both agents and consumers called “Find Your Dream Vacation,” destination photography, a dedicated page for agents and a freshly designed member room.
The homepage features a layout of bold graphics and intuitive navigation, displaying foremost information for consumers, agents, and USTOA members, from destination spotlights and upcoming network events to how to join.
The “Find Your Dream Vacation” tools allows travelers and agents to research tour and travel package providers by activity, destination, tour operator or entering any term.
The search results page provides a snapshot of each applicable tour operator brand with click-throughs to more in-depth member profiles featuring travel-inspiring imagery, at-a-glance details on destinations, programs and services, activities, budget and a direct link to the member company website.
The new Travel Agent Resources page creates easy access for agent partners to search the Active Member Directory and find educational tools and collateral.
The Members’ Room now offers quicker access to member resources and webinars, conference news, minutes from meetings, logo downloads for collateral, updates from the Department of Transportation and more. In addition, members will find easier management of company profiles through simplified uploads and edit pages. For added convenience, the member database search has been moved to left center of the web page for better navigation to business colleagues and potential partners.
The newly launched USTOA website is mobile, web, and e-reader compatible.