USTOA’s Terry Dale Signs Three-Year Contract as President and CEO

2018 USTOA Executive Committee: (front left to right) Terry Dale, president and CEO of USTOA, Dana Santucci, USTOA Chairman and vice president of Development at EF Education First, Scott Wiseman, president, Travel Impressions; (back left to right) Elizabeth Crabill, CEO of CIE Tours International, Charlie Ball, executive vice president, Holland America Group, Paula Twidale, executive vice president, Collette.

Dana Santucci, vice president of development at EF Education First and chairman of the United States Tour Operators Association’s (USTOA) board of directors, announced that Terry Dale has signed a three-year contract extending his role as president and CEO of the association through 2021. Dale began as president in 2011 and assumed the additional role of chief executive officer in fall 2012. 

According to Santucci, Dale’s underlying goals to increase USTOA’s role in industry advocacy and grow awareness of the association and its members are behind the success of several key initiatives under his watch. 

Among these initiatives are the successful Annual Conference & Marketplace that has surpassed attendance goals each year; the annual USTOA Congressional Caucus; an ongoing travel agent training program designed to strengthen relationships and grow awareness of the benefits of using a member tour operator; the USTOA Innovation Lab, in partnership with Cornell University’s SC Johnson Graduate School of Management; the biannual PwC USTOA Member Economic and Trend Survey, and a number of successful digital consumer awareness campaigns and media partnerships that have reached millions of travelers.

Registration is now open for the association’s Annual Conference & Marketplace, taking place November 26-30, 2018, at the JW Marriott Phoenix Desert Ridge in Phoenix, AZ. The conference is open to delegates from active member and associate member companies of USTOA. Companies must be a current member of USTOA with annual dues paid for 2018 in order to attend. 


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