, American Express Launch New Incentive to Members


Rick Naylor (blue coat) introduces American Express' new"It Only Takes a Minute Campaign" to agents as Greg Hybl, vice president of leisure travel and entertainment for American Express (far left) looks on



American Express presented a new program to the travel agents in attendance at's 12th Annual International Conference and Trade Show, which is being held in Orlando this week.

The new program, called "It Only Takes a Minute," allows members the chance to win a grand prize of $15,000 in American Express gift certificates and an all-expense-paid trip to Luxury Travel Expo, which is being held at the Mandalay Bay in Las Vegas, December 7-9.

Get a feel for what's in store at the Luxury Travel Expo by checking out the video below:

To enter, members must book any preferred cruise line or tour operator between July 1 and November 15, and pay with any American Express Card.

They then visit's redemption site at and click on "It Only Takes a Minute" to enter the booking.

There's more at stake than the grand prize. The agent with the highest American Express charge volume each month will be awarded American Express Gift Cards in the following amounts:

Highest charge volume: $3,000

Second highest charge volume: $2,000

Third highest charge volume: $1,000

In addition, one member agent will randomly be selected to win $1,000. For every agent with 10 redemptions or more for the five-month booking window, agents will be entered into the Grand Prize drawing to be awarded at the end of the promotion.