Vacation.com reports it will send in excess of 52 million supplier-funded marketing pieces on behalf of its member agents next year as part of its Engagement consumer marketing program—a 25 percent increase over 2010 total pieces.
Available to members at no charge, Vacation.com’s award-winning Engagement program turns exclusive offers from preferred suppliers into professionally designed consumer direct mail and email promotions. The Vacation.com member agency as the sole call to action.
The recently released 2011 Engagement marketing schedule includes a record 135 promotions to be sent directly to consumers. These sales will generate more than 52 million free marketing pieces to promote unique supplier offers and the valuable services of Vacation.com member agents.
“With Engagement Select, our premium service that integrates with ClientBase, our members receive an even greater response to our promotions,” said Stephen McGillivray, Vacation.com’s vice president of Marketing & Public Relations. “As Engagement continues to generate sales, more and more of our members are relying on it as their core marketing program.”
More than 35 Preferred Suppliers will participate in the 2011 schedule, including new suppliers such as Tauck, Smithsonian Journeys, GOGO Worldwide Vacations, Insight Vacations, Europe Express and Paul Gauguin Cruises.
“Suppliers seek preferred relationships with Vacation.com to participate in the Engagement program, which gives them exclusive access to market their products to our unique, six million-strong database of travelers,” added McGillivray. “As evident by the program’s continual growth, our preferred suppliers, as well as our member agents, reap great rewards from Engagement.”
Vacation.com members can visit AgentNet to download the complete 2011 Engagement calendar or to enroll in the program. All other agents should visit www.JoinVacation.com to learn more about the benefits Vacation.com offers and to try the Benefits Calculator to discover the financial value of membership.