Villa Group Resorts appointed Alejandro De La Garza to the position of corporate director of sales and marketing.
De La Garza is responsible for the company’s Mexico resort properties in Puerto Vallarta, Nuevo Vallarta, Cabo San Lucas and Sierra Madre. Based in San Diego, De La Garza will be responsible for Villa Group Resorts’ sales and marketing activities, and will oversee all departments and personnel involved in sales and marketing for the company. In addition, he is expected to provide leadership in the day-to-day operations of the sales and marketing department, while focusing on the company’s strategic goals. He will report to Fernando Gonzalez, one of the owners of Villa Group Resorts. He will work on a daily basis with Ricardo Orozco and Carlos Aquino, corporate directors of Villa Group Resorts in Cabo San Lucas and Nuevo Vallarta, respectively. De La Garza holds a degree in business administration specializing in marketing from the Universidad Iberoamericana in Mexico City. Most recently, he served as regional director of sales and marketing for Sol Melia Hotels & Resorts’ ME Cabo and Melia Cabo Real Hotel in Cabo San Lucas. Prior to that, he was managing director for Viajes Interlineales, a tour operator for the interline segment based in Cancun. Visit www.VillaGroupResorts.com.