Virtuoso Launches New Wellness Program and Expo

wellness travel
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Virtuoso has announced plans to launch a new community of travel advisors and select preferred partners around the wellness travel niche. Virtuoso Wellness will launch August 7 at the Virtuoso Wellness Zone during Virtuoso Travel Week in Las Vegas.

Travelers take 586 million wellness trips each year, according to the Global Wellness Summit. The niche encompasses 15 percent of global tourism, second only to cultural tourism in revenues. Additionally. wellness travelers spend 130 percent more than the average traveler. Virtuoso's new community aims to unite travel advisors who serve a health-conscious clientele with partners including hotels, cruise lines, tourism boards and tour operators for networking, education and marketing.

The Virtuoso Wellness Zone marks the community's first official launch: Sunday, August 7, 8:00 AM to 1:00 PM at ARIA Resort & Casino. The Wellness Zone will extend over 6,000 square feet, inviting advisors to browse health and wellness products and view demonstrations of services for mind, body and spirit. Unique experiences on display will include custom blending of aromatherapy body butters, a traditional Mexican ritual energy cleansing, paddle-boarding yoga instruction, a unique Thai massage employing silk strands, and a Turkish hammam demonstration with a customary soap foam washing.

Created by wellness professionals, 18 of Virtuoso's partners possessing either a wellness focus or offering multi-day health or spiritual programs were selected to participate in the event. Their programs include a health-focused menu; yoga, meditation or fitness classes; an activity enabling guests to connect with nature, such as hiking or canoeing; and/or a full-service spa with multiple rooms and custom treatments.

The following partners will be part of the wellness community: Ananda in the Himalayas, BodyHoliday Saint Lucia, Canyon Ranch, Carillon Miami Beach, Clinique La Prairie, Golden Door, Grand Hotel Quellenhof & Spa Suites, Guanajuato Tourism Board, Lake Austin Spa Resort, Lefay Resort & SPA Lago di Garda, Miraval Resort and Spa, Rancho La Puerta, Schloss Elmau, Six Senses Hotels Resorts Spas, The Ranch Malibu, Un-Cruise Adventures, Uniworld Boutique River Cruises and VeraVia at The Park Hyatt Aviara.