Virtuoso Travel Dreams Survey Sheds Light on What’s Trending in 2015

Survey Every year Virtuoso conducts a survey asking travelers various forward-looking questions about the travel industry, trips, trends, and destinations they find notable. More than 5,800 travelers participated in this year’s Travel Dreams survey, voicing their opinions on “Top 10 Travel Pursuits”, “Top 10 Dream Destinations” and “Top 10 Trips of a Lifetime".

Of the travelers surveyed, 59 percent say they plan on taking one to three trips this year. Popular "Top Ten Travel Pursuits" include cultural/historical travel at (42 percent), cruising (40 percent), adventure/nature (37 percent), beach (31 percent), family (25 percent), and river cruising (22 percent). 

The trending "Top Ten Dream Destinations" include Australia, which was first on the list again this year, followed by Italy, New Zealand, France, Greece, Ireland, the Caribbean, Fiji, England, and Antarctica. Virtuoso also asked travelers about what they consider to be the trip of a lifetime. Among the most popular answers were European river/canal cruises, world cruises, multigenerational travel, exploring the Greek Isles, and (once again) Australia’s highlights, which according to Virtuoso’s sales data saw a 137 percent increase in bookings compared to the same time last year. 


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Along with the Travel Dreams survey, participants also had the chance to compete in an essay contest. Travelers from 60 countries wrote 200 word essays titled “Why I Travel.” Entries were judged by editors of Virtuoso Life magazine on style, content, creativity, insight, and ideas. The winner of the first place prize received $10,000, followed by $5,000 for second place and $2,500 for third place winners.  

The 2015 Travel Dreams Survey results are featured in the July issue of Virtuoso Life magazine.


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