Visit U.S. Coalition Asks Congress to Renew Brand USA in Letter

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The Visit U.S. Coalition distributed a letter to Capitol Hill endorsed by nearly 600 organizations representing all 50 states urging Congress to renew Brand USA this year.

Brand USA is a public-private partnership established to market the United States as a travel destination to international visitors. Congress created the program in 2010 with strong bipartisan support, funding it with a small fee paid by incoming foreign travelers rather than out of general revenues and contributions from the private-sector. Now, Brand USA operates at a 29:1 return on investment—a program at no cost to the taxpayer.

The letter, which was organized by the Visit U.S. Coalition, is signed by a diverse array of companies and organizations across multiple industries that depend upon international inbound travel.

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Brand USA funding was inadvertently diverted in the Balanced Budget Act of 2018. As international travelers who qualify for the Visa Waiver Program travel to the United States, they pay a small fee. To date, a portion of that fee has been used to fund Brand USA, and those fees have been matched 1:1 by private funding.

If Congress does not renew Brand USA this year, The Visit U.S. Coalition says $17.7 billion in visitor spending, $5 billion in tax revenue, and 51,000 American jobs generated are at risk.

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