World Vacations Group, a Seattle-based travel technology company, has announced the launch of a co-branded web site for Regent Seven Seas. Travel agencies can now go to market with their own agency branded Regent Seven Seas web site and not be concerned with costs involved in building, updating and maintaining a specialized site for marketing. The company has partnered with Passport Online Inc to build the Regent Seven Seas site. World Vacations Group said it is currently developing Holland America Line, Crystal Cruises and Silversea Cruises co-branded we bsites slated for rollout in June.
All site branding is customized for the travel agency/agent and includes the agency logo, contact phone numbers, about us page, agency associations/memberships and all customer contact, newsletter sign up, sweepstakes, preferred travel insurance provider and all customer contact forms direct back to the agency. The program also include links to an agency's group and special offers along with consortium exclusives. Clients will see up-to-date information from Regent Seven Seas and then contact the agency for more details or to make a reservation.
World Vacations Group can customize a site within seven days and provide a unique URL for the agency to go to market. Travel agencies then link the site up to their main web site, sign on to search campaigns with the major search engines and utilize the sites for e-mail marketing campaigns.