Chile Debuts “I Dream Of Chile” Campaign To Inspire Future Travel

Torres del Paine, Chile
// Torres del Paine, Chile

In an effort to lift spirits and encourage post-COVID-19 pandemic travel planning, Chile Tourism has debuted the “I Dream Of Chile” online campaign across all of its social media channels and on its website.  

The campaign’s video short encourages users to pause and reflect on a series of Chilean landscapes, from the Rapa Nui to wine country vineyards, while delivering the message that these spots will still be available once travel restrictions are lifted. “It's time to pause, but the landscapes you’ve been longing to visit will be here waiting for you,” the video tells viewers. “Get inspired, prepare and plan ahead.” Further videos, including one focused on the Millennial demographic, will be unveiled this month. 

In addition to the video series, the “I Dream Of Chile” campaign also includes: 

  • Chile 360: This free app that lets users virtually explore Chilean wonders, from the Torres del Paine National Park to the Atacama Desert to Easter Island.
  • Chile Mobile Observatory: This free app showcases why Chile can be considered the astro-tourism capital of the world (the country boasts over 40 percent of the world’s scientific observatories). The app has images of the stars, nebulas, galaxy collisions, star explosions and more.
  • Musical Tourism: The music of Chile is as alluring as the country’s scenery. Chile Tourism has gathered 10 music video clips to enjoy from your home.
  • Filmed In Chile: Chile Tourism has put together a marathon of 10 movies about Chile that feature outstanding acting, a number of different popular social issues, and art to paint portraits of Chilean landscapes and natural beauty.
  • National Museum of Fine Arts: Take a virtual tour of Santiago’s National Museum of Fine Arts (Museo Nacional de Bellas Artes). It’s the oldest art museum in South America and the building was declared a national monument in 1976. 
  • Chilean Wines: Travelers can order a bottle or two of authentic Chilean wine and learn all about this part of the country’s agricultural heritage via Chile Tourism’s wine route rundown.  

Visit or follow along on social media via #IDreamOfChile.

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