Tour Operator Initiatives for the Curious Traveler

Cover story
Photography: Getty Images

Tour operators have made a concerted effort in recent years to ensure that their itineraries truly immerse their customers in the destinations and cultures they are visiting. Top tour operator executives tell us they’ve always provided opportunities to help today’s traveler “live like a local” and on the pages ahead they explain how they are continuing to offer — and improve upon — such “authentic” experiences. 

Our tour operators agree that the mindset of their clients continues to change, and year after year they are increasingly fine-tuning programs that take their guests off the beaten tourist path and more deeply into the lands that they’re visiting.

These execs also agree that travel agents are an essential part of their sales force and therefore they continue to provide new tools to help agents succeed and excel in selling their products. For more details on these and other talking points, read on.

Suggested Articles

The system will apply to European Union and Schengen countries, as well as China, South Korea, Japan and New Zealand. The U.S., UK and Canada are expected to…

The 59-page preview includes 30-plus Irish and British tours. Read more.

Believe it or not, we're halfway through 2019 already. Travel Agent decided to take this time to look back at some of our biggest stories about Europe…