This time we find Tammy and veteran agent Marge discussing how they can be more productive as agents and make themselves shine to clients.
Marge: Did you hear that The Travel Institute has designated 2016 as “The Year of the Travel Professional”?
Tammy: Woo hoo! Let’s hear it for travel agents! We should think of ways we can let our clients and everyone else know what we’re worth and how we can help them create the perfect vacation.
Marge: I’m going to begin by planning to network more. I sometimes forget that wherever I go, I should be telling people about the power of travel agents and all we can do. I’m going to start by asking our local chamber of commerce about any upcoming events that I can be a part of.
Tammy: Wow! I love that you’re going “old school” with face-to-face interaction. I think I’m going to stick to my social media outlets. Here’s a great idea and you can use it too on your Facebook page…since it’s “The Year of the Travel Professional” let’s do something similar with “30 reasons in 30 Days as to Why Travel Agents are Your Travel BFFs.” We can list another reason each day for 30 days. We can do it on Twitter, too.
Marge: We can use that idea to increase our public relations and publicity efforts, as well. We often forget that the media can offer free ways to spread the word about our business if we offer our expertise as an official spokesperson. I can reach out to the local newspaper, radio, and television stations and see if the “30 Reasons” idea is something they’d like to feature. With your enthusiasm, I think you’d be a great spokesperson for the agency, especially for any television or radio spots.
Tammy: Yes, of course, I want to be on television! I think we can also use our marketing tools to toot our own horn as you would say. Let’s send out emails and create flyers to mail locally that tell our current and prospective clients about the power of travel agents. “The Year of the Travel Professional” rocks!
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